Must A Wannabe Influencer Pal Cease Using People for Material?

One Side: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of 10 years, she, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I prefer not to be involved. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or be captured mid-bite. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Often I’ll be talking to another person, or we're simply hanging out in the street. I feel like our friendship has turned into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I appreciate that Marielle has supported me with my design career, but I resist our friendship to become merely a tally of favours. I don’t feel she's insincere or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being recorded, edited, or posted for an audience. I’m not a prop for her Instagram.

The Defence: The Content Creator's View

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on social platforms who pull off that aesthetic of informal, self-made film-making.

Creating content is my interpretation of living actively: noticing the nuances, sharing them with an viewership that values the art behind it. I never intend to make Beth uneasy. Taking her to professional gatherings was my way of offering access, giving her a opportunity to experience behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see what the content we create together can get us: a foot in the door. I understand not everyone enjoys being filmed, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but friends help each other in minor capacities. My assumption was recording a short video now and then would be fun for Beth. Creativity thrives in collaboration, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I record our time together.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding angles that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn't imply all those around her is content. She must to respect her friend's personal space.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it isn't for everybody. It was kind she has helped her friend professionally, but she must to hear what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your relationship. Create some real experiences, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem unsure as to where the line is. The answer lies not in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Brandi Walker
Brandi Walker

A passionate travel writer and Sardinia native, sharing insider tips and stories from years of exploring the island's beauty.